News & Media

A new chapter for the AMES Companies

We’ve brought product newness to Glee 2023 across our family of brands and with it, unveiled a new name: the AMES Companies.

With a family of brands under the AMES banner including La Hacienda, Kelkay and Apta, we want to accurately reflect the shared focus on being a partner of choice. From heritage, tried and trusted brands to new introductions making positive disruptions in the market, we feel our future is bright.

Paul North, our Managing Director, comments: “Standing still has never been an option for us.

“Whether developing our existing brands and mapping out a long-term future for them or branching out into entirely new product categories, our vision has always been focused on our role as the supply partner of choice for our retailers.  

“As we look ahead to the 2024 season, this vision is becoming a reality as we celebrate our legacy brands and expand our portfolio with introductions where we’ve identified a right to play.

“The developments we are making are never about newness for the sake of it. Instead, this is about bringing to market products and brands where a clear need, gap in the market or partnership has been recognised, and our combined skillset enables us to create something that will go above and beyond expectation.”

Considerable investment

Supporting this vision for growth, the AMES Companies have recently undertaken a £3 million investment plan: transforming our Pollington site and fulfilling skill investment, securing maximum stock availability and launching unrivalled sales incentives.

Every aspect of the business has been assessed to ensure optimum performance season after season, to ensure we remain the experts of choice when it comes to being at home outdoors.

Discover more at Glee

It’ll be hard to miss the AMES Companies at Glee – where we’re launching our new look and showcasing exciting new products, categories and ranges on 27-29 June at Hall 8 – 20, stand 6C40 – F41.

For the first time, we’ll be unveiling our brand new AMES Tools line, an innovative collection of garden tools drawing on 250 years of AMES heritage to breathe new life into the market. We encourage you to learn more and become a stockist by visiting the website and connecting with AMES Tools on Linkedin.

In addition at Glee, there’ll be garden centre exclusive designs and special Glee incentives with extended payment terms, cross-category ordering and attractive MOVs – making a single trip to the AMES Companies stand an easy one-stop to complete the season 24 shopping list for most garden retailers.

With 100% stock availability, 5 day delivery times and market-leading point of sale solutions, now is the time to visit the AMES Companies stand and find out how we can help bring the shop floor to life.

Discover the AMES Companies at Glee from 27-29 June 2023.