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10 reasons to not miss AMES UK at Glee 2022

Whether you are looking to access AMES UK’s portfolio of leading heritage brands, or keen to learn more about how this industry goliath can help you differentiate your retail offering, there are a million reasons why a visit to AMES’ Glee stand (6C40-F41) will pay dividends. Here are 10 to entice you:

1. Ringing the Changes

There have been some big changes at AMES UK over the past few years. Whilst we’ve tried to communicate with the market as much as possible, we know we haven’t been as vocal as we’d like. Now – 100% confident that the changes we’ve put in place are right and offer real value for our customers – we are ready to reveal all!  The stars have aligned for Glee 2022 to be our platform for relaunching to the industry. It’s a hugely exciting time and we can’t wait to showcase all the hard work, determination and passion that our team has put in to ensure that the AMES UK proposition is stronger than ever.

The full team will be out in force at Glee – with both new and familiar faces – where we will be eager to meet new and existing customers and to talk you through the full AMES UK portfolio.

2. First time under one roof

Not only is Glee 2022 the first time the full AMES UK team will be out in force, but it also marks the very first time that our entire brand portfolio – including Kelkay, Apta and La Hacienda – will be displayed in one convenient location.

3. Dive into decorative aggregates

Our leading heritage brand, Kelkay, will be taking centre stage at Glee 2022, with one third of the stand given over to this hugely popular offering. The full Kelkay portfolio has been revised to create a more comprehensive price hierarchy, backed by trend-led designs, new additions across decorative aggregates, paving and horticulture grits and new merchandising solutions that offer best-in-class retailing solutions. We’ve no doubt that this professionally curated offering will provide maximum profitability for retailers, whether they’re new to aggregates or highly experienced.

4. Pots for profit

The Apta brand will undergo a renaissance at Glee 2022. New models open up exciting sales growth opportunities, whilst AMES’ exclusive designs will highlight how innovation is still very much alive within the pot and planter category. Apta’s garden décor will also be on display, with core, bestselling lines clearly identified to enable retailers to ‘plug and play’ with products that consumers will want to spend on.

5. Heat up sales in 2023

Whether fire, heating or cooking, new additions and bestselling ranges from La Hacienda will be on display throughout the AMES UK stand, showcasing how garden updates and outdoor living are literally on fire! The 2023 La Hacienda offering is designed to align with key trends and wider product ranges to optimise sales and increase the average basket spend through ‘create the look’ shopping. Water features will complete the showcase from this iconic brand, perfect for developing an outdoor décor offering which, when on display in store, will set retailers apart from their competition.

6. New products to drive sales

Whilst much of our presence at Glee is focused on updating the market on the steps we’ve taken to ensure we remain the partner of choice for so many retailers, new product development has not been forsaken. As range reviews have taken place and gaps identified, our in-house product teams have been passionate about creating and sourcing new styles, shapes, colours – or new innovations entirely – to ensure the AMES UK offering is stronger than ever. 48 new products totalling several hundred new SKUs will officially debut at Glee, including some AMES exclusives which are set to shake up traditional product categories and drive consumer spend in 2023 and beyond.

7. Exclusive insight into the latest trends

Whichever direction you enter the AMES UK stand from you will be greeted by a special ‘trend garden’ created by our design studio. Located on each of corners these four unique gardens will showcase the key trends that are impacting consumer spend and shaping product sales. From Urban Utopia to Superbloom, the gardens will demonstrate how AMES UK’s three heritage brands can be cross merchandised to inspire consumers to create the look, resulting in an increased average basket spend.

8. First look at new merchandising solutions

Dedicated to wanting to make selling AMES UK products and ranges easier than ever, Glee 2022 will also mark the debut of several new merchandising solutions, including a new concept to drive seasonal sales and offer greater pricing flexibility for retailers.

9. 2023 stock is good to go

At AMES UK we are confident that the future is bright, with growth for both ourselves and our customers forecast for 2023. Join us on our stand to discover more about the steps we have taken to ensure supply and product consistency through significant investment in production, bagging and logistic facilities. With much of 2023 stock already on the ground at AMES UK’s locations across the UK, there has never been a better time to become part of our next chapter.

10. Access 500+ years of experience

If you are a retailer that values experience and knowledge, then the AMES UK team is hard to beat. A recent add-up resulted in us realising that the combined AMES UK sales team has over 500 years of experience of the garden retail and sales market. With so much longevity, you can rest assured that you are working with a brand that has an unrivalled knowledge; knowledge that will ensure maximum profitability season after season.

Find out more

Further details about AMES UK can be found at